What is your craft?
Strategic communications. For more than 15 years, I've created and execute programs and campaigns. I work directly with nonprofits and for-profits to develop strategy, messaging and design; lead multi-disciplined teams; and create and implement social and earned media plans. I take the approach that "anything is possible" if backed by a sound strategy. With the knowledge that a good story tugs heartstrings and can compel people to act, I write compelling narratives, blog posts, and draft social content that spurs audience engagement.
Tell us about a favorite project.
The Early Learning Lab is the only social innovation lab focusing on early childhood development. The first five years of a child’s life are the most important - it’s when they develop the foundational social and language skills for the rest of their lives. The Lab’s team is committed to making faster progress on this under-funded issue, but with our branding, identity and ongoing communications counsel and partnership, they are moving quickly to make change.
What is your secret power?
Known as "an effective leader and collaborator,” clients and colleagues alike say I’m great at keeping things moving forward. I can think big and also get into the nitty gritty details. I’ve also been called the “client whisperer” for providing smart counsel and putting clients at ease
Describe a mentor of yours.
The woman who initially guided me into this line of work over 10 years ago is responsible for teaching me all the foundational elements of being a strong, creative strategic communicator. She was always challenging me to be my best. I learned from her what it means to be a good mentor and the importance in life and career of having one.