What is your craft?
Copywriting/editing/concept development/content creation.
Tell us about a favorite project.
I worked on a project for a retailer aimed at encouraging children to read. Our central idea was that reading takes you places, so we designed a cute passport for kids to get stamped whenever they read a new book. I also wrote a children’s book as part of the campaign which was such fun and definitely my favorite part. It’s fulfilling when creativity can serve a good cause.
What is your secret power?
Calmness and flexibility. Technically, that’s two things, but I believe they go hand-in-hand. They’re the keys to great collaboration and happy clients.
Describe a mentor of yours.
A wonderful woman helped me make the transition from college newspaper movie and music reviewer to junior copywriter at a major retailer. While others rejected my attempts to break in, she believed my writing skills would translate and gave me opportunities to learn and shine.