Tandeeka Torrence-Kennedy

What is your craft? 

Copywriting/editing/concept development/content creation.

Tell us about a favorite project.

 I worked on a project for a retailer aimed at encouraging children to read.  Our central idea was that reading takes you places, so we designed a cute passport for kids to get stamped whenever they read a new book. I also wrote a children’s book as part of the campaign which was such fun and definitely my favorite part. It’s fulfilling when creativity can serve a good cause.

What is your secret power?

Calmness and flexibility. Technically, that’s two things, but I believe they go hand-in-hand. They’re the keys to great collaboration and happy clients.

Describe a mentor of yours. 

A wonderful woman helped me make the transition from college newspaper movie and music reviewer to junior copywriter at a major retailer. While others rejected my attempts to break in, she believed my writing skills would translate and gave me opportunities to learn and shine.